Thursday, 5 September 2013

Profit, loss and amused curiosity: Brazil's complex relationship with the European transfer window

All good things must come to an end, and so too must the transfer window. As we spend the next few days peeling our bruised collective sanity off the Jim-White-fronted, will-he-won’t-he, passport-to-mass-hysteria steamroller (I would never have used such hyperbolic compound adjectives a few weeks ago; this is what deadline day does to a fragile mind) we may get round to asking ourselves whether it was all really worth it.

It probably wasn’t. While the self-propelled bluster of the thing may have made James McCarthy’s protracted transfer to Everton seem like The Most Important Thing in the World at 11:05 on Monday night, it is worth noting just how localised this kind of obsessing remains.

Take Brazil, for instance. This isn’t a country afraid of overstating football’s importance, yet coverage of Europe’s deadline day was decidedly muted.

My latest Yahoo! Eurosport column is on Brazil's complex relationship with the (European) transfer window. Read it here.

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