Every day is the anniversary of something. And every month, it seems, brings its own milestone for a Brazilian club.
Some of these are clearly newsworthy, others less so. No one begrudged Santos or Corinthians going to town to celebrate their centenaries in recent years, for instance, but it can feel like birthdays are trotted out just for the sake of it. Flamengo win in the week they turn 116 years old! Ponte Preta wear a special shirt to mark the 109th anniversary of the first time they wore white socks!
This weekend it was Gremio’s turn. The Porto Alegre club turned 110 – a landmark apparently worthy not just of a series of retrospective articles in the Brazilian press but also its own book. (Publishers presumably love this fascination with dates. They can do this every 10 years with every one of Brazil’s 12 big clubs.)
Read the rest of this column, on Ronaldinho's latest return to Grêmio, over at Yahoo! Eurosport.