Malcom, the darling of the gossip columns after a superb year with Bordeaux, has always had unflinching commitment sewn into his DNA.
It helped him cope with the physical demands of playing with adults when he still listed kite-flying and marbles among his pastimes. It won him an army of admirers – and a league title – in Brazil before his move to Ligue 1 in January 2016.
It made a non-issue of the challenge of adapting to life in Europe, and now it looks set to propel him towards the upper echelons of the game.
It also made a big impression on former coaches and team-mates, some of whom I spoke to for this big profile piece for The Independent.
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