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Wednesday, 23 August 2017

Neymania 101: Enjoy the surface pleasures of Brazil's stepover-envoy, but let's choose our moments

Monday's sports pages in Brazil were dominated not by domestic goings-on but to the latest exploits of the country's premier stepover-envoy over on the other side of the Atlantic.

Fantástico, the frothy staple of the Globo network's Sunday-night offering, now has a whole section – complete with a horse puppet speaking with what the show's producers clearly believe to be a French accent – in which Neymar's every movement is dissected.


Yes, friend, we are now firmly in the grip of Neymania. It bubbled along nicely enough during Barcelona-apprenticeship years, but now it's a whole new thing. Resistance is futile.

My latest piece for Unibet is on Neymania and its dangers. Read it here.

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